About CHRISPS
Canada / United Kingdom
CHRISPS is a founder-led design and development studio working between the UK and Canada. We build brands, websites and Shopify stores for businesses that want the work done properly, and explained plainly.
We stay deliberately small. The people you meet at the start are the people who design, build and launch your project, with strategy, design and code kept in the same hands throughout.
Our story
It started with ODB Wraps. Founder Christopher Streeter built ODB Wraps, a vape battery wrap brand, from a single idea into a category leader by combining creative IP, streetwear-inspired design and community-driven marketing that resonated with retailers, distributors and end users alike.
Built in a demanding industry. That foundation in manufacturing and design for the global vape sector, where identity, packaging and compliance all meet, expanded into lifestyle, retail, product manufacturing and live events, with clients from Germany and the USA to the Philippines.
British design, Canadian scale. CHRISPS carries that experience forward. UK-built and founder-led, the studio is now based in Cambridge, Ontario, bringing the same commercial discipline to ambitious brands in every sector.
Track record
Historical figures from ODB Wraps, the brand founder Christopher Streeter built before CHRISPS. They describe that business, not CHRISPS's current operations. The last figure is cumulative across the founder's work over the past decade.
62
countries reached by ODB Wraps
~12M
products sold, nearly 12 million in total
500+
brand collaborations
3,000+
retail locations stocking ODB Wraps
£1.1M+
exit valuation achieved for ODB Wraps
450+
companies worked with worldwide over the past decade
Where we come from
A UK-built studio working across both markets, with its Canadian base in Cambridge, Ontario. Different cultures, industries and audiences shape how brands are positioned, and that cross-market perspective helps us build identities and websites that travel well.
What we do
From the first positioning conversation to the site that keeps selling after launch.
01
Positioning, identity systems, packaging and product design.
Branding
02
WordPress websites and Shopify stores, designed to convert and built to be maintained.
Websites
03
SEO, AI search, strategy and creative support once you're live.
Search
04
Rescue for sites in trouble and Care plans to keep them healthy.
Care
Team
A small, focused team combining creative direction, design and development with practical business experience.
Creative Director
Leads brand strategy, identity and creative direction across every CHRISPS project.
Lead Developer
Leads WordPress, Shopify and technical builds, from architecture to launch.
What we value
Distinctive work that exists to do a job: to be remembered, understood and chosen.
Clear decisions about who it's for and why, made early and written down.
New tools and methods when they genuinely help, not because they're new.
You'll always know what's happening, what's next and what we need from you.
Working with us
Senior people, a clear process and nothing hidden. It's how we'd want to be treated if we were the client.
How pricing worksA
You talk to the people doing the work. No account managers relaying messages.
B
Scope, price and decisions confirmed in writing before any work starts.
C
Work shared early and often, with clear points to change direction.
D
You own what we make. Files, code and access are handed over at the end.
Recognition
Recognition across business, branding, product and retail from 2018 to 2025, alongside the independent brands we've designed for.
All recognition2024
Managing Director of the Year
2024
Award of Excellence
2021-25
Vape Store of the Year, five years running
2019
Best Branding & Marketing
2019
Best Branding
2019
Best Accessory
Brands we've designed for
Selected brands from our identity, packaging and product work. Shown as portfolio references, not endorsements.
Events
Events and experiential work are handled by our sister company, Darling & Co. For event design and production, head there directly.
Visit Darling & CoWork with us
Tell us what you're building. We'll tell you honestly how we'd approach it.
