Insights
Thinking on brand, websites, search and building a business across the UK and Canada.
Brand
Websites
Search & AI
Studio
From England to Cambridge, Ontario: Rebecca and Chris bring luxury hospitality and international brand-building to Waterloo Region with CHRISPS and NTHBD.
Founded in England, now in Cambridge, Ontario: NTHBD brings luxury hospitality standards to photo booths at weddings, corporate events and brand launches.
A brand sold in 62 countries, award-winning shops in England, and now a new design studio in Cambridge, Ontario. The story of founder Chris and CHRISPS.
The website automations that save small businesses real admin time, from online booking and lead capture to CRM and payment links, plus what not to automate.
How Hamilton artists and small-batch makers can move from markets and pop-ups to an online store: when to start, what to set up, how to keep it manageable.
How Guelph and Wellington County food producers can sell online: pickup and delivery, licensing questions, product pages, packaging and subscriptions.
Signs a Waterloo startup has outgrown its template site, when to stay put, and how to plan a site that serves customers, investors and recruits.
What Canada’s anti-spam law (CASL) requires for marketing emails: express and implied consent, identification and unsubscribe rules, plus a checklist.
How AI assistants like ChatGPT and Perplexity find and cite businesses, and the practical steps that improve your chances, without gimmicks or guarantees.
Topics
Brand
Positioning, identity systems and how brands earn attention.
Branding
Websites
Structure, conversion and building sites your team can actually run.
Web development
Commerce
Store structure, speed and what makes product pages sell.
Shopify
Search
The fundamentals that still decide who gets found.
SEO
AI
How AI assistants choose what to read, trust and cite.
AI search
Studio
How we work, what we've learned and what we'd do differently.
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