Waterloo, Ontario
Custom WordPress builds, technical SEO, AI-search readiness and WCAG 2.2 accessibility for Waterloo companies, from CHRISPS in Cambridge, Ontario.
darlingandco.ca
Who it's for
Performance. Lean builds measured against Core Web Vitals, not heavy themes with stacked plugins.
Findability. Clean structure, structured data and crawler access for search engines and AI assistants.
Accessibility. Built and reviewed against WCAG 2.2 AA, with the limits of automated testing stated plainly.
Technical by default
We build on WordPress with a lean component system, then check what decides whether a site gets found: speed, indexability, structured data and whether AI crawlers can reach and understand the content. We never promise placement in AI answers; we improve the signals you control.
We work with companies across Waterloo and the wider region from our base in Cambridge.
What we do
How it runs
01
Crawl, speed and accessibility checks before anything changes.
02
Indexability, structure, structured data and performance fixed first.
03
Components, content and accessibility, tested on a private staging link.
04
Core Web Vitals, search and AI-crawler access, reported after launch.
Pricing
Every project gets a fixed quote once scope is agreed. These are starting points from the CHRISPS price book.
Full pricingProfessional business website
$4,500
Advanced website
$10,000
Technical SEO Audit
$149
AI Search / GEO Audit
$99
Accessibility Audit
$99
SEO Monthly
$750/mo
Prices from the CHRISPS price book. Taxes extra where they apply.
Selected work
Website design and build for our sister company's events business.
More workFAQ
Do you work with companies in Waterloo?
Yes. Waterloo is part of the area we serve from Cambridge, along with Kitchener and the wider region.
Can you guarantee we'll appear in AI answers?
No. Nobody controls which sources AI assistants cite. We make your site accessible to AI crawlers, clearly structured and easy to quote, and we report what we can measure.
Will the site be accessible?
We build and review against WCAG 2.2 AA. Automated checks catch only part of the issues, so the Accessibility Audit ($99) adds a person's review.
What does a custom website cost?
Professional business websites start at $4,500 and advanced builds at $10,000, in CAD, with a fixed quote before work starts.
Can you fix our existing site instead of rebuilding?
Often, yes. Website rescue starts at $199 for a diagnosis and plan.
Further reading
Next step
Run a free AI search check, or send a short brief. We'll reply with questions, a recommended scope and a fixed quote.