Work / (10) selected projects

Work that has to perform.

CHRISPS builds brands, websites and digital systems around commercial objectives. Every project starts with what the work has to do, on the shelf, on the stand or on the screen, and the design follows.

ODB Wraps illustrated character artwork: a crowd of characters drawn for the brand's battery wraps
ODB Wraps: illustrated wrap artwork, 2018–2025.
  • Brand
  • Websites
  • Packaging
  • Product
  • Exhibition
  • UK · Europe · Canada

Archive

Selected projects

10 projects

Client
ODB Wraps
Category
Founder brand
Years
2018–2025

Featured case study · 01

ODB Wraps

One battery-wrap idea grown into an internationally distributed accessories brand, and the experience CHRISPS is built on.

  • Brand identity
  • Illustration
  • Packaging
  • Exhibition
  • Campaigns
Read the case study
  • 62countries reached
  • ~12Mproducts sold
  • £1.1M+exit valuation

Historical figures for ODB Wraps as a business, from the CHRISPS record. They reflect the brand's overall growth, not a single project, and are not current CHRISPS figures.

ODBXT 21700 battery packaging with the ODBXT logotypeNIC FYX pouch tin in the ODB product range
NTHBD Northbound website homepage: luxury photo booth hire across Ontario, with event photography

NTHBDEvents · Website2026

NTHBD Northbound

A calm, editorial website for an events and photo booth company, built around one idea and a short path from first impression to enquiry, with location pages for the areas it serves.

  • Website design & build
  • Branding
  • SEO
  • Marketing
  • Plugin creation
Read the case study

PlankzSkateboarding · Product

Plankz 52mm

Wheel graphics printed on the product itself, with packaging that carries the same energy onto the shelf. Product and pack designed as one system, so it sells twice: on the shelf and on the board.

  • Product graphics
  • Packaging
  • Production artwork
  • Manufacturing
Read the case study
Maison LeRoy website: dark, image-led homepage showing the clothing collection

Maison LeRoyWebsite

Maison LeRoy

A dark, image-led website that puts the collection first.

  • Website design
  • Build
STRAPPED exhibition stand with orange branded panels, product shelving and a central illuminated tower

STRAPPEDExhibition · 2021

STRAPPED stand

A stand designed and developed from concept through to full production, built in modular sections with overseas manufacturing partners for efficient transport and fast set-up.

  • Logo
  • Branding
  • Stand design
  • Manufacturing
BUD CBD pouch packaging shown front and back with its illustrated Swiss Mountains label

BUD CBDPackaging · 2018–2022

BUD CBD

Logo and packaging layouts that stay consistent across multiple product lines, prepared production-ready and matched with overseas manufacturers on materials, colour and finish.

  • Logo design
  • Packaging
  • Manufacturing
Website designs by CHRISPS for ODB and Darling & Co, shown side by side

ODB · Darling & CoWebsites

Two brands, two websites

A loud product brand and a calm events business, each with a site built around its own customers.

  • Website design
  • Build
Retail packaging with character illustration and patterned artwork laid out for print

Retail packagingPackaging · Illustration

Character-led packs

Character-led packaging artwork, laid out and prepared print-ready, where the illustration does the selling before anyone reads a word.

  • Packaging
  • Illustration
Monarchy logotype with a crown

Monarchy · Six LicksIdentity

Logotypes with attitude

Hand-drawn letterforms built to hold up on packaging, merchandise and screen, at any size.

  • Logotype
  • Identity
Jackets with printed, patterned linings produced for an apparel brand

Apparel & merchandiseProduct

Made, not mocked up

Snapbacks, jackets, T-shirts and printed linings, designed and produced with manufacturing partners.

  • Apparel
  • Merchandise
  • Manufacturing

Approach

Not just a portfolio.

Good-looking work is the minimum. What matters is whether it does its job. Five things run through every project on this page.

  1. 01Strategy

    Every brief starts with what the work has to do: sell from a shelf, fill a stand, or turn a visit into an enquiry.

  2. 02Design

    Identities, packs and pages designed as families, so the tenth application is as strong as the first.

  3. 03Technology

    Lean WordPress and Shopify builds, custom plugins where they're needed, and artwork prepared properly for print and manufacture.

  4. 04Performance

    Checked where people actually meet it: the shelf, the stand, the phone. Fast pages, readable packs, panels that work at two distances.

  5. 05Growth

    Search, campaigns and Care keep the work earning after launch.

Roster

Brands we've designed for

Independent brands across retail, product and lifestyle, from first logo to full launch. Shown as portfolio references, not endorsements.

  • Monarchy logo
  • Six Licks logo
  • Riiot logo
  • Bogan logo
  • Sturdy logo
  • Double Drip logo
  • Dr Frost logo
  • Pro logo
  • ODBXT logo
  • Billet logo
  • NFG logo
  • CB logo
  • Tacklea logo
  • Vape69 logo

Next step

Your project could be next.

Tell us what you're launching. We'll show you relevant work on a call and recommend where to start.