Case study · Product & packaging
Graphics for 52mm skateboard wheels, printed on the product itself, with packaging that carries the same energy onto the shelf.
Client
Plankz
Sector
Skateboarding
Services
Product graphics, packaging, manufacturing
Year
OWNER INPUT
01
A product that has to sell twice: on the shelf and on the board.
Skateboard wheels are bought on sight. The graphics have to read on a small, curved, hard-wearing surface, and the pack has to stand out on a crowded shelf before anyone picks it up.
02
Product and pack were designed as one system rather than two separate jobs, so the wheel graphic and the packaging share the same language from the first sketch.
03
Lead with a bold, simple graphic that survives real use, and let the packaging extend it rather than repeat it.
04
Red wheel graphics printed directly onto the product, with printed packaging that carries the same energy and identity onto the shelf.
05
Artwork prepared production-ready for printing on the wheel and the pack, with manufacturing coordinated through our product development work.
06
07
OWNER INPUT: no measured results are recorded on the existing site. Add client-approved figures, or describe what was delivered.
Services used
More product and packaging work appears on the Work page.
