Resources
Tools, pricing and plain-English answers to help you make better decisions about your website, whether or not you work with us.
Start here
Tool
A free automated check of one page of your site.
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Reference
Every CHRISPS service and price, in CAD.
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Tool
Build an estimate from published prices.
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Answers
Straight answers about working with us, pricing and AI.
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Reading
Notes on brand, websites and search.
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Tools
The full CHRISPS tools roadmap and status.
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Glossary
Core Web Vitals
Google's measures of how a page feels to use: how quickly the main content appears, how fast the page responds to a tap or click, and how much the layout jumps around while loading.
GEO (generative engine optimisation)
Making a site easy for AI assistants to read, understand and cite accurately. It builds on good SEO rather than replacing it, and nobody can guarantee placement.
Schema markup
Structured data added to a page's code that tells search engines exactly what something is: a business, a product, a price, an FAQ.
WCAG 2.2 AA
The internationally recognised standard for web accessibility. Level AA is the benchmark most organisations aim for, covering contrast, keyboard use, labels and more.
Staging site
A private copy of your website where changes are built and reviewed before they go live, so visitors never see work in progress.
301 redirect
A permanent forward from an old web address to a new one. It keeps links and search rankings working when pages move.
CMS
Content management system: the software you use to edit your own site, such as WordPress or Shopify.
Conversion rate
The share of visitors who do what the page is for, such as sending an enquiry or buying a product.
In preparation
Practical guides we're writing now. They'll be published here as they're finished.
Website launch checklist
Coming soon
WordPress or Shopify? How to choose
Coming soon
SEO basics for small businesses
Coming soon
Preparing your site for AI search
Coming soon
Accessibility essentials
Coming soon
