What a Brand Identity Package Includes (and Costs in Canada)
What a brand identity package should include, from positioning and logo to type, colour, voice and guidelines, and what drives the price in CAD.
October 2, 2026
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Thinking on brand, websites, search and building a business across the UK and Canada.
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What a brand identity package should include, from positioning and logo to type, colour, voice and guidelines, and what drives the price in CAD.
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Brand
Positioning, identity systems and how brands earn attention.
Branding
Websites
Structure, conversion and building sites your team can actually run.
Web development
Commerce
Store structure, speed and what makes product pages sell.
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The fundamentals that still decide who gets found.
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How AI assistants choose what to read, trust and cite.
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How we work, what we've learned and what we'd do differently.
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