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Services / Design. Develop. Grow.

We build the whole digital system.

CHRISPS is a founder-led studio in Cambridge, Ontario. We plan, design and build brands, websites and Shopify stores, then keep them fast, findable and improving. Strategy, design, development, growth and ongoing support, under one roof and one standard.

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CHRISPS / system05 layers

  1. 01StrategyDirection and priorities
  2. 02DesignBrand, identity and experience
  3. 03DevelopmentWebsites, stores and systems
  4. 04GrowthSearch, performance and marketing
  5. 05SupportCare and ongoing optimisation

The service system

Nine disciplines. One standard.

Each discipline has its own craft. All of them share one team, one brief and one way of working, so the brand, the build and the growth plan actually fit together. Published prices are starting points in CAD; you get a fixed quote before work starts.

01 / Direction

Strategy & digital direction

From$250

Digital strategy

Before anything is designed, decide what the work has to do. We look at your site, your search visibility and your market, then set priorities so the budget goes where it will actually move the business.

  • Is it the website, or the traffic?
  • Rebuild, or fix what we have?
  • Which channels deserve budget?
  • What do we do first?

Included

  • Strategy Session, $250
  • Digital Strategy Audit, $750
  • Digital Strategy, $1,500
  • Consulting from $150/h

Typical outcomes

  • A clear answer to what to do first
  • Budget pointed at the work that matters
  • One plan the whole team can follow

Deliverables

  • Prioritised roadmap
  • Platform and channel recommendations
  • Scope for the next project

02 / Identity

Branding & identity

From$1,250

Branding

Positioning, identity and the system that keeps it consistent everywhere, from a single mark to a full brand with guidelines your suppliers can follow.

  • Monarchy logotype
  • Six Licks logotype
  • Sturdy logotype
  • Riiot logotype
  • Dr Frost logotype
  • Double Drip logotype
Logotypes from our identity and packaging work. Portfolio references, not endorsements.

Included

  • Positioning and naming support
  • Logo or logotype
  • Type, colour and tone of voice
  • Packaging and applications

Typical outcomes

  • Recognised at a glance
  • Consistent on shelf, stand and screen
  • Simpler briefs for every supplier

Deliverables

  • Logo suite and logotype
  • Colour and type system
  • Brand guidelines (Complete Brand System and up)

03 / Build

Website design & development

From$750

Website development

Custom WordPress websites designed around what visitors need to do, and built so your team can run them. Structure first, then design, then a lean build that stays fast.

NTHBD Northbound website homepage with luxury photo booth hire headline and event photography
NTHBD Northbound: website design and build, 2026.Read the case study

Included

  • Sitemap and content structure
  • Custom design, not a bought template
  • Responsive, accessible build
  • Editable components and a handover walkthrough

Typical outcomes

  • Clear routes to an enquiry
  • Fast pages on real phones
  • A site your team can update

Deliverables

  • Designed and built pages
  • Redirects when replacing a site (migration $500)
  • Handover and training

04 / Commerce

Shopify & ecommerce

From$4,500

Shopify developmentFree Shopify check

Stores designed from the product outwards: how it's found, how it's shown, how it's bought. Native Shopify features first, apps only where they earn their place.

  1. 01Catalogue

    Collections and navigation planned around how people browse.

  2. 02Product page

    Photography, details and reasons to buy, in that order.

  3. 03Cart

    Totals and delivery clear before anyone commits.

  4. 04Checkout

    Shopify's native checkout, kept fast and uncluttered.

Included

  • Catalogue, collection and navigation planning
  • Custom theme design for your brand
  • Product, collection and cart templates
  • App audit: keep, replace or remove

Typical outcomes

  • A catalogue that's easy to browse
  • Fewer apps and monthly fees
  • A shorter path to checkout

Deliverables

  • Custom Shopify theme
  • Product and collection templates
  • Product upload from $10/product

05 / Search

SEO & search visibility

From$99

SEO servicesAI search / GEO

Rankings come from three layers working together: technical foundations, content built around what customers actually search for, and authority earned honestly. We also make your site readable to AI assistants. We never guarantee rankings or AI placement.

  1. Layer 01 · FoundationTechnicalCrawl · Speed · Schema
  2. Layer 02 · GrowthContentIntent · Structure
  3. Layer 03 · MomentumAuthorityListings · Links
  4. Layer 04 · Answer enginesAI searchAccess · llms.txt · Entities

Included

  • Technical SEO: crawl, speed, schema
  • Content mapped to search intent
  • Local listings and consistency
  • AI crawler access, llms.txt and entities

Typical outcomes

  • Found for the searches that bring work
  • Clear signals for search engines and AI assistants
  • Content with a purpose

Deliverables

  • Audit and prioritised fix list
  • Content plan
  • Monthly work on SEO plans (from $750/mo)

06 / Fix

Performance & technical optimisation

From$199

Website rescueFree speed check

Slow, broken or half-finished sites lose business quietly. We diagnose first, fix what's costing you most, and leave the site faster, safer and easier to look after.

Core Web VitalsGoogle's "good" thresholds

  • LCPLargest Contentful Paint: when the main content appears≤ 2.5 s
  • INPInteraction to Next Paint: how fast the page responds≤ 200 ms
  • CLSCumulative Layout Shift: how much the page jumps≤ 0.1
  • $199Rescue Plan
  • $1,000Rescue Small
  • $1,750Rescue Standard
  • $2,500Rescue Advanced
  • $3,500Rescue Complete

Included

  • Core Web Vitals review
  • Image, font and script weight
  • Plugin, app and hosting review
  • Repairs and security hardening

Typical outcomes

  • Pages that load fast on real devices
  • Fewer things that can break
  • A clear order of work

Deliverables

  • Rescue Plan with fix priorities
  • Fixes delivered in priority order
  • Speed test results for key pages

07 / Grow

Marketing, email & SMS

From$200/email

Creative services

Email, SMS and campaign creative that keep customers coming back, produced by the same team that knows the brand, so every send and every asset looks like you.

  • Email setupPlatform, templates and sign-up forms$750
  • Email campaignsDesigned, written to brief and sent$200/email
  • Email managementYour programme run month to month$750/mo
  • Email + SMS managementBoth channels, one calendar$1,500/mo
  • Creative retainersCampaign, print and exhibition artwork$750–$4,000/mo

Included

  • Email platform setup
  • Campaign design and sends
  • Email and SMS management
  • Print, packaging and exhibition graphics

Typical outcomes

  • Campaigns that stay on brand
  • A customer list you can sell to
  • Less time briefing freelancers

Deliverables

  • Email templates and flows
  • Campaign artwork
  • Monthly creative on retainer

08 / Systems

Digital systems & automation

From$300

Scope a system

The joins between your tools: forms that reach your CRM, bookings that land in your calendar, payments and newsletters wired into the site, so the business runs with fewer manual steps.

  • 01Lead Capture System$300
  • 02Newsletter Integration$300
  • 03Booking Integration$400
  • 04Payment Integration$400
  • 05CRM Integration$500
  • 06Custom API Integration$750
  • 07Analytics Setup$250
  • 08Google Search Console Setup$150
  • 09Website Migration$500

Recent example: a custom plugin was part of the NTHBD Northbound build. Third-party subscriptions are billed to you by each provider.

Included

  • Lead capture and CRM connections
  • Booking, payment and newsletter integrations
  • Custom API work and plugins
  • Analytics and Search Console set-up

Typical outcomes

  • Fewer manual steps
  • Enquiries that don't go missing
  • Numbers you can trust

Deliverables

  • Connected forms and tools
  • Tracking and reporting set-up
  • A record of what connects to what

09 / Look after

Ongoing CHRISPS Care

From$99/mo

CHRISPS Care

Websites drift once they're live. Care plans keep yours maintained and improving after launch, sized to how important and how busy your site is.

  • Care$99/mo

    For brochure sites that change rarely.

  • Care Growth$249/mo

    For sites that bring in enquiries or sales.

  • Care Pro$499/mo

    For sites the business depends on.

  • Care Custom$1,000/mo

    For several sites, or complex platforms.

Included

  • Monthly health check, reviewed by a person
  • Broken-link check
  • Monthly report with recommendations
  • Email support

Typical outcomes

  • A site that keeps improving
  • Problems caught early
  • Someone who knows your site

Deliverables

  • Monthly report
  • Small changes each month (Care Growth and up)
  • Priority support (Care Pro and up)

How it fits together

One studio. The whole digital system.

Most businesses buy their brand from one supplier, their website from another and their SEO from a third. Nobody owns how the pieces connect, so problems fall into the gaps. We plan and build every part to work with the next.

  1. Brand

    Gives everything a recognisable voice.

  2. Website

    Turns attention into enquiries and orders.

  3. Search

    Brings the right people to it.

  4. Commerce

    Makes buying simple.

  5. Performance

    Keeps every page fast and stable.

  6. Marketing

    Brings customers back.

  7. Care

    Keeps it all working and improving.

Separate suppliers

Three briefs, three timelines

  • The brand is finished before anyone asks how it works on the site
  • SEO is bolted on after launch
  • Every change means another quote and another handover
  • Nobody is accountable for the whole result

One studio

One brief, one plan, one team

  • Identity designed with the website and packaging in mind
  • Search and performance planned into the build
  • One point of contact from first call to Care
  • One standard across everything we touch

Process

Discover to grow.

The same six stages for a landing page or a full platform. The order matters: decisions made early are cheap, and decisions made late are expensive.

  1. 01Discover

    Understand the business, the audience and the goal. Audit what already exists.

  2. 02Define

    Agree scope, priorities and a fixed quote in writing.

  3. 03Design

    Structure first, then identity and pages, reviewed with you.

  4. 04Build

    A lean, accessible build, tested on real devices.

  5. 05Launch

    Redirects, tracking and final checks, then a handover.

  6. 06Grow

    Search, marketing and Care keep the work improving.

Evidence

Selected work

View all work

NTHBDWebsite

NTHBD Northbound

Website, branding, SEO and a custom plugin for an events company, built around a short path from first impression to enquiry.

  • Website
  • Branding
  • SEO
Case study

ODB WrapsFounder brand

ODB Wraps

Identity, packaging and exhibition work for the accessories brand our founder built before CHRISPS.

  • Brand
  • Packaging
  • Exhibition
Case study

STRAPPEDExhibition · 2021

STRAPPED stand

A modular exhibition stand taken from concept to production with overseas manufacturing partners.

  • Branding
  • Stand design
  • Manufacturing

FAQ

Choosing a service

Short answers to the questions we hear first. Pricing questions are on the pricing page.

We're not sure which service we need. Where do we start?

Start with a website audit or a $250 strategy session. Both tell you what's holding the business back and what to fix first, before you commit to anything bigger.

Can you work with our existing website?

Yes. Website Rescue exists for sites that are slow, broken or half-finished, and CHRISPS Care keeps a site healthy once it's stable.

Can we combine services?

Most projects do. A new business often needs branding, a website and an SEO foundation together; an established one might need SEO, AI search and Care. One brief and one quote cover the lot.

Where are your clients?

We're based in Cambridge, Ontario and work with businesses across Canada and the United Kingdom. All published prices are in Canadian dollars.

Do you manage social media?

No. We focus on brand, websites, search, systems and creative production, and do those properly.

Next step

Have something that needs building?

Send a short brief. We'll reply with the services we'd recommend, the ones you can skip, and a fixed quote.

Start a projectView work